Brand story
A.Cloud, an art leather handbag brand, was founded in 2016 and registered in China and the United States in 2017. We regard classic leather goods as a medium for art, exploring and inheriting the beauty of artistry and craftsmanship. We seek the wonderful balance between classic retro and futuristic modernity.
A.Cloud's mission is to convey the concept of "unbound and free as a cloud" to the public. We believe that every life, like a cloud, has a unique way of expression and posture. Like clouds that are both substantial and empty, we encourage people to break free from external and internal shackles, understand and deconstruct themselves, live out the true power of life, and embrace the world in symbiosis and unity. A.Cloud is unique and meticulous, paying great attention to detail and quality, adhering to its own unique rhythm, and carefully polishing each product to withstand the test of time. The brand is recognized on the international fashion stage, including New York and Paris Fashion Week SHOWROOMS, and has been featured multiple times in international renowned magazines such as VOGUE, HARPER'S BAZAAR, and VANITY FAIR, beloved by celebrities and bloggers at home and abroad.
A.Cloud's products are influenced by the old-school aesthetics of retro heritage and have a fondness for the minimalist and geometric lines of modern sci-fi technology. The brand is a balance of retro girlish romanticism and an obsession with sci-fi philosophical cyberpunk imagery.
In 2016, the BALANCE collection drew inspiration from the film 2001: A Space Odyssey, presenting the fantasy of the SPACE AGE era and the yearning for freedom, showing a unique balance of retro and future on classic bag shapes. In 2017, the DOUBLE PERSONALITY collection was inspired by the film Fight Club, expressing the multifaceted self within each person. The bags symbolize our acceptance of our own diversity and the embrace of our cloud-like multiple forms. In 2018, the BOOK collection took the film The Dreamers as its dreamy inspiration, transforming the pursuit of freedom in 1960s French New Wave cinema into a book lock integrated into the classic bag design, with each bag carrying a romantic and retro expression. In 2019, the FUTURE NOTES collection took inspiration from Blade Runner, exploring the roots of self-existence through the stories of two female replicants. This collection presents a futuristic and retro design element combination. In 2020, the ARTISTIC RENAISSANCE collection took inspiration from the Renaissance period, a time of rebellion against restraint, pursuit of freedom, and beauty. Not only did it have an official collaboration with the Louvre in France, but it also integrated the architecture, painting, and poetry of the Renaissance into the design, creating works that are like a magnificent dream.
The TIME CAPSULE and IMAGE series explore thoughts beyond the constraints of time and space through the media of the moon and picture frames, capturing the moment in items. The IMAGE series integrates classic imaging equipment elements into the products, collaborating with renowned Chinese photographer Zack Zhang.
In 2021, A.Cloud collaborated with photographer Zack Zhang again, with celebrities presenting and leading fashion trends. In 2022, the THOUSAND YEARS IN A MOMENT series / EGO SELF-DECONSTRUCTION series was launched in collaboration with the Dunhuang Academy of Fine Arts, transforming a thousand years of time and romance into the present moment, reinterpreting the medieval years in Dunhuang art. The EGO SELF-DECONSTRUCTION series shifts from external exploration to deep self-exploration, integrating the concept of "KNOW YOURSELF" into every bag, recognizing that understanding oneself is a lifelong journey, and bags transition from explicit identifiers to more comfortable and spontaneous expressions.
In 2023, the BOUNDARYLESS · SYMBIOSIS series is about deconstructing and reshaping the self as we continue to explore, letting go of attachment and separation to achieve a state of unity with all things. It represents the transition from individual self to a state of coexistence with all things.
A.Cloud infuses every design with elements of film, art, and philosophy, combining the spirit of freedom, creativity, and exploration with infinite possibilities, creating handbags full of stories and emotions.
In 2024, the CURVE series explores the beauty of curves, in balance, flow, and harmony, always prompting us to think about and explore the freedom and infinity of time and space. It expresses the present through flowing, light curve aesthetics, capturing the fleeting moments of life.
With time memory as the theme, A.Cloud collaborates once again with photographer Zack Zhang to launch a series of film roll bags and travel bags. Through image memory, we feel the passage of time and see the companionship of time through the bags. The hope is to evoke a sense of nostalgia and eternity, accompanying you through the long story of life, together feeling the warmth of life.
A.Cloud's mission is to convey the concept of "unbound and free as a cloud" to the public. We believe that every life, like a cloud, has a unique way of expression and posture. Like clouds that are both substantial and empty, we encourage people to break free from external and internal shackles, understand and deconstruct themselves, live out the true power of life, and embrace the world in symbiosis and unity. A.Cloud is unique and meticulous, paying great attention to detail and quality, adhering to its own unique rhythm, and carefully polishing each product to withstand the test of time. The brand is recognized on the international fashion stage, including New York and Paris Fashion Week SHOWROOMS, and has been featured multiple times in international renowned magazines such as VOGUE, HARPER'S BAZAAR, and VANITY FAIR, beloved by celebrities and bloggers at home and abroad.
A.Cloud's products are influenced by the old-school aesthetics of retro heritage and have a fondness for the minimalist and geometric lines of modern sci-fi technology. The brand is a balance of retro girlish romanticism and an obsession with sci-fi philosophical cyberpunk imagery.
In 2016, the BALANCE collection drew inspiration from the film 2001: A Space Odyssey, presenting the fantasy of the SPACE AGE era and the yearning for freedom, showing a unique balance of retro and future on classic bag shapes. In 2017, the DOUBLE PERSONALITY collection was inspired by the film Fight Club, expressing the multifaceted self within each person. The bags symbolize our acceptance of our own diversity and the embrace of our cloud-like multiple forms. In 2018, the BOOK collection took the film The Dreamers as its dreamy inspiration, transforming the pursuit of freedom in 1960s French New Wave cinema into a book lock integrated into the classic bag design, with each bag carrying a romantic and retro expression. In 2019, the FUTURE NOTES collection took inspiration from Blade Runner, exploring the roots of self-existence through the stories of two female replicants. This collection presents a futuristic and retro design element combination. In 2020, the ARTISTIC RENAISSANCE collection took inspiration from the Renaissance period, a time of rebellion against restraint, pursuit of freedom, and beauty. Not only did it have an official collaboration with the Louvre in France, but it also integrated the architecture, painting, and poetry of the Renaissance into the design, creating works that are like a magnificent dream.
The TIME CAPSULE and IMAGE series explore thoughts beyond the constraints of time and space through the media of the moon and picture frames, capturing the moment in items. The IMAGE series integrates classic imaging equipment elements into the products, collaborating with renowned Chinese photographer Zack Zhang.
In 2021, A.Cloud collaborated with photographer Zack Zhang again, with celebrities presenting and leading fashion trends. In 2022, the THOUSAND YEARS IN A MOMENT series / EGO SELF-DECONSTRUCTION series was launched in collaboration with the Dunhuang Academy of Fine Arts, transforming a thousand years of time and romance into the present moment, reinterpreting the medieval years in Dunhuang art. The EGO SELF-DECONSTRUCTION series shifts from external exploration to deep self-exploration, integrating the concept of "KNOW YOURSELF" into every bag, recognizing that understanding oneself is a lifelong journey, and bags transition from explicit identifiers to more comfortable and spontaneous expressions.
In 2023, the BOUNDARYLESS · SYMBIOSIS series is about deconstructing and reshaping the self as we continue to explore, letting go of attachment and separation to achieve a state of unity with all things. It represents the transition from individual self to a state of coexistence with all things.
A.Cloud infuses every design with elements of film, art, and philosophy, combining the spirit of freedom, creativity, and exploration with infinite possibilities, creating handbags full of stories and emotions.
In 2024, the CURVE series explores the beauty of curves, in balance, flow, and harmony, always prompting us to think about and explore the freedom and infinity of time and space. It expresses the present through flowing, light curve aesthetics, capturing the fleeting moments of life.
With time memory as the theme, A.Cloud collaborates once again with photographer Zack Zhang to launch a series of film roll bags and travel bags. Through image memory, we feel the passage of time and see the companionship of time through the bags. The hope is to evoke a sense of nostalgia and eternity, accompanying you through the long story of life, together feeling the warmth of life.